Who is Vardan Sargsyan?
I am a(n) drummer, guitarist, pianist, Armenian, Canadian, American, hiker, martial artist, climber, video producer, auto-enthusiast, tech geek, cyclist, climber...
Oh... And a UX Designer.
My Background
A fun fact about me is that I am a citizen of three countries: Armenia, Canada, and the United States.
My diverse upbringing forms the backbone of my UX instincts. I lead with curiosity, asking meaningful questions about user groups to support meaningful design decisions.
To add to my personal background, I have also worked in a breadth of professional industries over the years. Industries include private education, public city planning, international relations, private real estate, religious non-profits, start-ups, and newsprint. I cherish these experiences and bring them with me to any position I work in.
From Media Production to UX
I transitioned from Media production to UX Design because I was not satisfied with the primarily aesthetics-driven approach to making decision decisions.
When I found the field of UX, I became obsessed with the various qualitative and quantitative research methods for informing design decisions. I realized that I had already been practicing the early stages of UX design thinking in my branding projects by always considering the users and demographics before etching a single line on paper.
Now, with my diverse personal and professional background, I enjoy undertaking complex information problems to create innovative digital products across any media.