Vemkar's Armenian Christian Education Series
Content Strategy
![](https://cdn.myportfolio.com/14c394e0b68db1cb6366c3312baac2d3/9dfdafd0-db27-49a0-a50f-0ad084dd570a_rw_1920.png?h=c1aa583213d0b06691842169bfaca16a)
Approach
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(1) Host and moderate weekly Zoom sessions with 100+ participants
(2) Upload full recording on YouTube
(3) Upload segments of lecture under "YouTube Clips" channel
(Additionally, repurpose on Facebook in 1:1 aspect ratio)
(Additionally, repurpose on Facebook in 1:1 aspect ratio)
(4) Produce vertical clip for IG Reel TikTok
In effect, the contents of live Zoom lecture that otherwise only reaches a relatively small and self-selecting audience can reach thousands more from every demographic.
The following is a sample lecture from the Fall 2022 semester posted on its various channels. I produced all the visible content, including video editing, thumbnail creation, and distribution.
YouTube Channel Full Lecture
YouTube Clips
Facebook Clip
TikTok and IG Reel Clip