Vemkar's Armenian Christian Education Series
Content Strategy
Approach

Host and moderate weekly Zoom sessions with 100+ participants
Upload full recording on YouTube
Upload segments of lecture under YouTube Clips channel
(Additionally repurpose on Facebook in 1:1 aspect ratio)
Produce shorter clip for IG Reel TikTok
In effect, the contents of live Zoom lecture that otherwise only reaches a relatively small and self-selecting audience can reach thousands more from every demographic.
YouTube Channel Full Lecture
YouTube Clips 
Facebook Clip
TikTok and IG Reel Clip
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